Karachi—Pakistan Telecom Authority (PTA) in collaboration with Total Communications organised 2nd International Conference on Mobile Banking here at a local hotel. Primary objective was to explore potential opportunities in mobile commerce sector in the country.Representatives from State Bank of Pakistan, Banks, Financial Institutions, Ministry of IT, Cellular Operators, Software Houses, ICT consultants and academicians attended to give their input and expertise on the subject.
Speaking on the occasion, Chairman PTA Dr. Mohammed Yaseen briefed the visitors about associated value and business propositions of m-commerce and said that in view of the global mobile growth, value-addition services have a huge market potential.
He said the telecommunication operators will find advantage in developing unique m-commerce value propositions of specific dimensions of ubiquity, convenience, localization, and personalization. In the new decade, he said, the call for information technology will be information, any time, any place and on any device.
“No Wires, No Limits” benefit associated with mobile telephony has poised conventional e-commerce to witness an unprecedented explosion of mobility, creating a new domain of mobile commerce, he pointed out. He emphasized that commerce transpires as organizations introduce new methods to employ mobile devices to communicate, inform, transact and entertain using text and data via connection to public and private networks.
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