Saturday, April 11, 2009

ZONG entertains children to ‘Sub Keh Do’

Pin It Islamabad—To mark its first year in business, ZONG the first international brand of China Mobile has launched another exciting and fun-filled activity - essay and painting competition. The activity has been launched in three metro cities for school children which is part of ZONG’s month-long celebration under its ‘Sub Keh Do’ (SKD) campaign.

The activity is taking place in different schools all across three metros – Karachi, Lahore and Islamabad. The ZONG team will visit more than 100 schools and interact with students in order to encourage them to express their thoughts through paintings and essays.

The company has taken an innovative route, to mark the first anniversary of ZONG, by resolving to bring about a positive change in the society by encouraging people to come out in the open about their thoughts and feelings and shun all inhibitions.

Expressing his views at the start of the activity Salman Wassay, Head of Marketing, ZONG said, “Children are a perfect example of what the brand stands for – bold and transparent. They are not shy of expressing their views and often come up with interesting and creative thoughts if given the right avenues of expression. That is why ZONG has provided the ‘Sub Keh Do’ opportunity to our children”.

“Through this unique brand activation idea, ZONG continues to support a quiet revolution in our society which garners truth, honesty and a clear channel of communication with no misunderstandings”, Wassay further added.A winner from each class will be declared on the spot while the best paintings and essays from the whole country will be included in the SKD carnivals, which will be held in different cities during the month-long celebrations.

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