ISLAMABAD (April 04 2009): To mark its first year in business, that saw meteoric growth, Zong has launched an emotive music video that promises to appeal to all age groups. Directed by the renowned director Saqib Malik and performed by the music icon, Shafqat Amanat Ali, the music video is based on the brands core philosophy of promoting a healthy communication in society, which joins hearts and erodes misunderstandings.
"A clear and uninhibited channel of communication is at the root of any healthy relationship and this video shows how Zong as a brand builds a bond of love and understanding by removing all barriers, which might exist in communication," explained Salman Wassay, Head of Marketing of Zong.The soul fluttering music video aims to promote the brand idea of sab keh do and projects the softer side of this brand idea. The video effectively shows how satisfying it can be if one does not hold back the deep feelings in ones heart or the thoughts in ones mind, but comes out with these to create harmony and understanding.The four-minute video filmed at different locations in Karachi will be on air soon, and is sure to become as well established in peoples minds as Zongs sab keh do tagline itself, which, as research has shown, is the most highly recalled tagline in the country today.
"A clear and uninhibited channel of communication is at the root of any healthy relationship and this video shows how Zong as a brand builds a bond of love and understanding by removing all barriers, which might exist in communication," explained Salman Wassay, Head of Marketing of Zong.The soul fluttering music video aims to promote the brand idea of sab keh do and projects the softer side of this brand idea. The video effectively shows how satisfying it can be if one does not hold back the deep feelings in ones heart or the thoughts in ones mind, but comes out with these to create harmony and understanding.The four-minute video filmed at different locations in Karachi will be on air soon, and is sure to become as well established in peoples minds as Zongs sab keh do tagline itself, which, as research has shown, is the most highly recalled tagline in the country today.
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