According to Pakistan Telecommunication Authority (PTA), the country’s mobile operators added 6.322 million subscribers on their network in 2008-09. As per latest statistics released by the telecom regulator, the total mobile subscriber base across the nation reached 94.342 million on the network of five operators. Accordingly, the subscribers’ base widened by 7.1% with teledensity touching 58.20.Telenor ruled the market as it added the maximum subscribers of 2.767 million taking the total base to 20.893 million base, PTA data said. Zong has remained dominant in the market by capturing 2.435 million subscribers in the overall addition of subscribers. Its network has increased to 6.386 million by the end of 2008-09 followed by Warid, which attracted 2.39 million subscribers in the same period with the overall base stood at 17.886 million.The PTA data says by June 2009, Mobilink was leading the market share with 29.136 million subscribers. Ufone’s base stood at 20 million in the same fiscal year.The report unveils that the Pakistani mobile market has reached a saturation point so the operators have shifted their focus on to VAS to earn greater revenues.
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