Saturday, September 25, 2010

Sony Ericsson, AXN and NK partners in Poland

Pin It Sony Ericsson, AXN and NK partners in Poland

Sony Ericsson announced that it has launched innovative partnerships with AXN (Sony Pictures Television’s cable and satellite network, AXN, general entertainment, action and adventure channel) and NK, Poland’s most popular social network. This announcement comes as Bert Nordberg, Sony Ericsson President & CEO today, visited Warsaw, Poland for the first time since his presidency began. The partnerships and visit highlights the importance of the Polish market for Sony Ericsson and the country’s role in strengthening Sony Ericsson’s position in the smartphone segment.

Bert Nordberg, President & CEO, Sony Ericsson says, “Our global strategy has returned us to profitability and after successful launch of Xperia™ X10 and the launch of X10 mini and X10 mini pro we are getting back on track. Poland is an important market for Sony Ericsson and we are committed to maintaining our position and bringing the latest Communications Entertainment technology to the Polish market. Our collaborations with AXN and NK certainly reinforces this commitment”.

The partnership with AXN’s hit TV programmes, including series such as Damages and Rescue Me and AXN own programmes including Splash and AXN Zoom, on Sony Ericsson’s Xperia™ X10, X10 mini, X10 mini pro, and X8 handsets through AXN Player application. Using the powerful multimedia abilities of Sony Ericsson’s Xperia™ family customers will be able to watch programmes on the go at high speeds and at excellent quality. The AXN Player also enables mobile users to access AXN news, blogs entries, AXN’s TV schedules and set up alerts to remind them when their favourite shows start on TV.

"AXN is one of the most exciting TV destinations in Poland and we are delighted to extend its reach to the Sony Ericsson mobile platform.” Said Eddie Nelson, General Manager, SPT Networks Central Europe.

Sony Ericsson has also announced that it has now entered a long-term partnership with NK for more strategic cooperation and inclusion of NK in the Xperia™ range. This builds on their original collaboration which saw the announcement of the plug-in integration to the X10 mini which allows users to communicate with their friends on NK via handsets.

“Our long term partnership with Sony Ericsson will deliver the best user experience for both of our customers. This collaboration will enable people to access NK’s social networking services from anywhere simply by having their Sony Ericsson Xperia™ device with them.”Said Michał Pawlik, Marketing Manager, NK

Hervé Fontaine, Head of Region CEEMEA, Sony Ericsson says, “Our customers are constantly looking for handsets that offer them the chance to enjoy communications content anytime and anywhere. Saying this, I am proud that we are announcing two strong entertainment partnerships – with NK (formerly known as Nasza Klasa) and AXN (TV station) – which underline our ‘Communication Entertainment’ strategy”.

In the Polish market, one of the most crucial for Sony Ericsson in Europe, three handsets in the Xperia™ range (X10, X10 mini, X10 mini pro) are currently available and the X8 will hit the shelves soon.


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