Staff Reporter Islamabad—Mobilink, Pakistan’s market leader in cellular services and part of Orascom Telecom has announced the launch of Pakistan’s first cell-phone based navigation service ‘Mobi Track.’ The introduction of Mobi Track, the cell phone based mobile navigation solution with street level navigation and search facility, is another milestone for Mobilink which continues to reiterate its commitment to providing cutting edge communication solutions to its customers in Pakistan.
Wasif Mustafa, Director VAS, IR, LDI & Market Development, Mobilink said, “Mobi Track is a first-of-its-kind cell phone based navigation service in Pakistan. The use of state-of-the-art digital mapping system enables users not only to find their way to specific destinations but also includes options to locate the nearest ATM, favorite restaurants, fuel stations etc. The interface is hassle free, enhancing the user experience and making this service one to watch out for.”
Initially covering Karachi, Lahore & Islamabad, and nationwide highway (N5)/motorway networks, Mobi Track relies on the extensive maps provided by Tracker, the region’s largest vehicle tracking & fleet management service provider.
Omar S Hatmi, COO Trakker shared, “We are happy to partner with Mobilink on this ground-breaking service and hope cell phone users in Pakistan will be able to enjoy the convenience and comfort of GPS navigation powered by Trakker NAV. We are committed to empowering our partners in the Telecom industry with best-in-class navigation products for the benefit of Pakistani consumers.” Customers can subscribe to this service by typing ‘Test’ and sending it to short code ‘1000’ from any Mobilink number. As an introductory offer Mobilink subscribers can avail 5-day free trial of the service. Mobi Track is compatible with most medium range and high end mobile handsets, It allows users to search the shortest path to their destination from current location with the help of turn-by-turn voice guidance function. Using the route demo function, a user can also check the estimated travel-time and familiarize with the actual route before even starting the trip. A user can plan an optimal path to his destination with the help of “easiest, fastest or shortest route” function, including a trip report to enable user to further analyze the trip and help plan future trips more efficiently.
About Mobilink: Mobilink, a subsidiary of the Orascom Telecom Group, is Pakistan’s leading cellular and Blackberry service provider.
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