Saturday, September 12, 2009

"Halal" The first search engine for Muslims to protect from explicit materials

Pin It A Dutch company has launched a new search engine that for Muslims to protect against the web explicit material which is accidently coming while sufing on net.

The search technology developed by AZS Media Group, a Dutch Internet company, has a two-layer filter.

Sex sites are blocked outright while other topics that are less dicey, such as "drugs," "beer" or "pork" are restricted but not as tightly.


On the site, sex-related terms such as gay and lesbian or ‘sexy’ merit a haram level of three, the highest score on the list.

It is a first kind of search engine which is designed for muslim not only for muslim but for the people also who are tired of explicit material while surfing on net.

Reza Sardeha, founder of AZS Media Group, which runs the search engine, was quoted by the paper as saying that the idea grew after his friends complained of bumping into sexually explicit content when using search engines such as Yahoo or Google. The site’s filter examines the user’s search terms and the websites that are returned, trawling for a ‘non-halal list’ of words that may indicate forbidden fruit. On the site, sex-related terms such as gay and lesbian or ‘sexy’ merit a haram level of three, the highest score on the list.

The site gain immediately 400,000 unique visitors in one week ,Sardeha said on interview.

We feel that in middle east lots of muslims avoiding himself and their childern to surf on net because they are afraid of what come's next in search. Sardeha said on interview.


ImHalal.com's promoters are considering using advertising as a revenue stream for the site, Sardeha said.

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