Messaging traffic of 660 million during Eid report by Acision

Tweet Pin It KARACHI: Acision, the world's leading messaging company, has announced that over 660 million text messages were delivered across its messaging systems during a 48 hour period in Pakistan, over the 2009 Eid festive season. With 95 million mobile subscribers representing 58 percent of the mobile penetration rate, Pakistan is one of the fastest growing mobile markets in the world.

"It is becoming very normal for SMS volumes to peak during festive seasons, mainly due to consumers opting to send SMS greetings because it is inexpensive, easy to use and supported by 100 percent of all mobile handsets in the market. One of the key drivers for SMS traffic growth in this market is the introduction of SMS bundles this year for the prepaid segment.

With mobile users taking advantage of such bundles, SMS volumes are rising to new record levels to over half a billion being processed in just two days. These figures demonstrate that SMS is still the preferred choice for communicating and is set to remain the most dominant data revenue driver for Pakistan mobile operators." Sherif Hamoudah, Senior Vice President and General Manager for Acision in Middle East, Africa and Pakistan said.-

Source:brecorder